If digital marketing is the King of the present digital era then SEO – friendly content is seen as the crown that adorns a potential website.
Let us engage ourselves to discover the answers to how and why?
Search Engine Optimization (SEO) is a process of optimizing a website to increase page visibility on the internet. SEO is all about the content which could be anything like text, image, or videos. Which helps the website to rank better on the search engine result page (SERP).
The key part of a webpage content is the keywords specific to a particular business. The keywords are the ones that make the content accessible. An act of in-depth keyword research provides the benefit to understand the user’s intent behind finding a business website. To be more precise, focusing on SEO – friendly content is instrumental in enhancing the profitability of a website by targeting the right audience.
Below are some of the vital aspects that need to be taken care of while working on SEO – friendly content:
- Keyword Research
- Use of appropriate keywords
- Organize Content
- Logical flow of content
- Link between multiple keywords
- Ability to connect keywords with multiple businesses
In an effort to enable Google and other search engines to crawl, interpret and index a website, it is indispensable to make it SEO-friendly. Indexing of web pages is crucial as they can serve to be the most relevant and valuable websites to their users based on the topics they search for. Concisely, the content plays a key role in having the potential of shareability and linkability.
Which is better: SEO or PPC?
A qualified product page is capable of serving itself as both SEO content as well as a PPC landing page.
SEO supported with quality information and experience allows Google and other search engines to connect the user with the best source of information. SEO is largely about organic lead generation and optimization of websites in accordance with the business requirements thereby enhancing its rank position higher than its competitors while Pay-Per-Click (PPC) is all about simply buying your way to the top of the search engines through pay-per-click (PPC) campaigns.
SEO is cost-effective and digital marketing seems to be almost free if the SEO content is all self-prepared. Marketing is all about the content that is advertised and when it comes to digital media, then Google is a free platform enabling less expensive digital marketing.
Both SEO and PPC have their benefits and limitations. SEO is a little above PPC in terms of network building, cost efficiency, appropriate optimization, effective way to expand the target audience, and maintaining a high position for a long period of time. PPC can be turned down when the campaign is off.
Difference between digital marketing and traditional marketing?
Traditional marketing is an evergreen marketing mode while Digital marketing is a modern process in the present digitalized world. The crucial difference between traditional and digital marketing is the medium via which the marketing message is encountered by the audience.
The essential aspect of marketing is the capability of the business person being able to convert the promising market opportunity into successful business leads or potential clients. For this, it is very important to understand the intent of the business both from the owner as well as the client’s viewpoint.
Despite the presence of a significant population count who prefers traditional marketing over online marketing, the market has witnessed an exponential growth in the population that has shifted towards digital transactions. The ability of digital marketing to produce high returns and efficient lead generation is the key reason behind the scenario of digital marketing taking over traditional marketing.
- Limited scope of audience
- Person – to – Person approach; use of traditional channels such as magazines, newspapers, pamphlets, posters, etc
- Rigid and more of one way communication
- Involves a significant budget
- Time-consuming process
- Targeted audience with global reach
- No physical presence required; use of the internet as its marketing channel such as social media, web pages, etc
- Flexible customer interaction with multiple channel inteface
- Comparatively less costly
- Immediate results with real-time analysis
To be concise, digital marketing is a little ahead of traditional marketing as it is in line with the changing trends of contemporary times, adopted with fast pace technology to reach maximum no. of audience and enhance profit generation. Overall, digital marketing is handy, easy to attract customers, and highly automated with the least manual work.
Advantages of online advertising?
An intent to make their business a success in the present world of web technology, there has been exponential growth in the market dependency on online advertising. The most fundamental benefits of online marketing that make a successful business comes with:
- Quantity and Quality of traffic
- Increased brand visibility
- Increased opportunities to convert qualified prospects to potential customers
Why is SEO important for business in 2021?
The present digital era has made every individual be dependent on internet media in some way or the other. The increased dependency of businesses on digital media has turned the tables for everyone.
To benefit a business website it is all-important to optimize and align the content in terms of SEO – friendly content. SEO is a gradual and ongoing process where the content keeps evolving every time we optimize. The future business rankings will be better and you will hopefully be reaping the rewards of having invested in SEO. The SEO click-through rates are higher than PPC. Being able to generate a substantial amount of online traffic, SEO – friendly content is vital for a business website.
SEO is witnessed to be both cost-effective with much higher returns on investment (ROI) as well as efficient in providing consistent results and hence increase the authority and value of the business website.