Search engine optimization(SEO) is one of the best ways to optimize sites to rank higher in the Google search results. SEO helps to drive organic traffic to the website and convert them into customers.
To achieve higher ranking on the search results. Mainly focus on these three SEO strategies such as On-page SEO, Off-page SEO, and Technical SEO.
On-page SEO
On-page SEO is the process of optimizing a webpage based on webmaster guidelines to obtain a higher ranking in the search results. Examples of on-page SEO includes title, meta-description, keyword optimization, content update, header tags, and image optimization.
1. Title tags
A title tag is used on every page of the website to represent the name of the page. The title tags are displayed on the search engine result page(SERPs).
“Example of Title tag code”
<head>
<title>Example Title</title>
</head>
2. Meta-Description
Meta-description is the webpage meta tags with a character limit between 50–160(Recommended). Meta-description is the descriptive content of a webpage that is displayed on the search engine result page to tell the users.
“Example of Meta-description code”
<head>
<meta name=”description” content=”Example Meta-description code.”/>
</head>
3. Keyword Optimization
Keyword research is the process of researching, analyzing, and selecting the best keyword for the website. Optimizing a webpage with the right keyword helps to drive organic traffic, leads, and sales.
4. Content Optimization
Content optimization is the process of optimizing content from the user perspective to attract customers to stay longer on the webpage.
5. Header tags
Header tags are used on the webpage from heading tags H1 to H6. Header tags help to improve the readability and SEO of the webpage.
6. Image Optimization
Image optimization is the process of decreasing their file size which helps to increase the speed of the webpage. Optimizing the image with the right file format, compressing image quality & size, lossy vs lossless optimization, and resizing images to scale.
Technical SEO
Technical SEO is the process of optimizing servers to boost website performance and speed based on webmaster guidelines to crawl and index sites effectively.
1. SSL certificate
SSL certificate is a digital certificate that enables the website to move HTTP to HTTPS. It helps to secure websites from protecting confidential data from theft.
2. Crawl errors
Find crawl errors from Google Search Console and fixing them will help search engines to reach your website without fail.
3. Page speed
Page speed is the main thing to fix your website because users like to expect the website to load within 2 to 3 seconds. A website loading speed is determined by several factors such as site servers, page file size, and image compression.
4. Core web vitals
Core web vitals are the factors that Google considers to rank web pages with overall user experience. Core web vitals focused on three specific page speed and user interaction measurements such as largest contentful paint, first input delay, and cumulative layout shift.
5. Broken Links
The broken link is also known as “dead links” or “link rots” in the website, which can lead users to 404 pages. Fixing these broken links helps to improve website linking structure.
6. Internal links & external links
Internal links are hyperlinks that help to move the site from one page to another page. Both users and search engines use internal links to find the content of the website.
External links are also called outbound links that point from your website to another website. It helps to direct traffic from one website to another website. These links can be added in blogs as a reference for facts, studies, or statistics.
7. Mobile friendly test
Your website should be optimized for both desktop and mobile devices. More than 70% of the traffic comes from the mobile phone if your website is responsive for all the devices. It helps users to stay a long time on the website which increases the website ranking in the search result. You can use Mobile-Friendly Test tools to check if your website is mobile-friendly or not.
8. SEO friendly URLs
Optimizing website URLs helps users and search engines to determine a particular page or resource relevance to a search query. Adding keywords in a URL can help to improve search visibility.
9. Structured data
Structured data is detailed information about a page on your website that helps search engines to find that information. When a search engine understands that page to create informative rich results.
10. Check redirects
Redirect is a way of sending users and search engines from one page to another page. It is used for moving content from the old URL to the new URL. Example of redirects 301, 302,
301 – Permanent Redirects
302 – Temporary Redirects.
11. W3C validation
W3C validation is used to check if your website code formats are correct or not. If your website failed to validate then there are some errors in your website code. You can validate your website code with W3C validation tools.
Fixing this will help to increase your ranking on the search result and drive organic traffic.
Off-page SEO
Off-page SEO is the activity that helps your website to increase site ranking in the Google search results. Off-page SEO activities include brand mentions, blog commenting, forums, social media strategy, guest blogging, and more.
1. Building high-quality links
Link building is one of the SEO tactics used to rank your website. Sites with more backlinks can earn a higher ranking and visibility. But building a link from authority sites matters most. Try to build backlinks on higher authority sites and check their website traffic too.
2. Skyscraper technique
The skyscraper technique is a link-building tactic to create engaging content that will drive more traffic and earn quality links from other sites.
3. Guest posting
Guest blogging is the process of writing content for another website and adding a link to our website. It helps to boost domain authority and drive traffic from their website to our website.
4. Blog Commenting
Blog commenting is a great way to exchange ideas about our content on their website. It helps to attract more audiences to read our content.
Wrapping up
Implementing the perfect SEO strategy helps to increase website ranking higher on Google search results page. Which drives organic traffic to your website, generates more leads and converts them into customers. If you have more doubts on ranking your website, contact support@carvseo.com.
