The success of an online business comes with the traffic driven by its website on the Search Engine Result Pages (SERPs). Every person choosing to take up their business online is confused about different marketing concepts especially SEO and PPC.
Getting into the details and understanding the differences between SEO and PPC will help a person to opt for the right marketing services for their business.
To begin with: “A qualified product page is capable of serving itself as both SEO content as well as a PPC landing page”
Search Engine Optimization (SEO) and Pay-Per-Click (PPC): An Intro
SEO is largely about organic lead generation and optimization of websites in accordance with the business requirements thereby enhancing its rank position higher than its competitors. Search Engine Optimization (SEO) follows good quality content and a better user experience which allows search engines to rank and organize your content on the search results.
PPC is all about simply buying your way to the top of the search engines through pay-per-click (PPC) campaigns.
Both SEO and PPC have their own advantages and disadvantages that distinguish them from each other. Also, it is said that the idea that lets you choose between SEO and PPC depends on the business nature.
Search Engine Optimization (SEO)
SEO helps to drive online traffic for your business in the most convenient ways. SEO is both financially viable as well as sustainable and when it is processed in the right manner, then it is worth the wait.
SEO presenting the business to the audience creates a sense of brand visibility and creates a sense of trust when it ranks on the top of the search results.
SEO is capable of generating leads via organic traffic which results in strong visibility of product/business web pages in organic search results. It also enhances the sense of trust and familiarises the business among larger customer groups thereby increasing brand visibility.
SEO is cost-effective and digital marketing seems to be almost free if the SEO content is all self-prepared. Marketing is all about the content that is advertised and when it comes to digital media, then Google is a free platform enabling less expensive digital marketing.
Long term result
SEO is known to be a time-consuming process. But, it is complemented with sustainable results that call for exponential growth in the ROI. The use of tailing keywords and the constant efforts with optimization tend to dominate SERPs.
With these benefits, SEO is characterized by high profitability, and high scalability to produce constant results
Paid search alias Pay advertisements are used when there is a requirement for immediate results over a short period of time.
Researching keywords and analyzing competition helps to target the right audience for your business. PPC campaigns are much targeted and it is specific towards a particular brand niche, time, and location, etc.
With a highly data-driven business strategy, PPC is capable of presenting quick results with increased comparative advantage of cost per acquisition.
Away from the differences
The major distinction between SEO and PPC is the click-through rate (CTR). Despite the differences, SEO is a little above PPC in terms of network building, cost efficiency, appropriate optimization, effective way to expand the target audience, and maintaining a high position for a long period of time.
Organic search engine traffic has always been producing higher CTR when compared to paid search ads. This could be a big relief for business people who are looking for the right choice of marketing strategy and a cost-effective one too.
Overall, SEO appears to be the best choice in terms of ROI conversions, long-term & sustainable traffic. SEO being inclusive of all kinds of content such as text, image, video, etc enables itself to create a brand personality & visibility and differentiate from competitors efficiently than PPC.
SEO is a long-term and effective strategy to grow your business online. PPC costs are higher when compared to SEO. SEO is an all-time online marketing aid while PPC can be turned down when the campaign is off. For exponential results in a short duration, use SEO and PPC in tandem.
If you are looking for SEO or PPC services, Contact our experts now to get a free quote.